UK retailer denies favouring celebrities during Pokémon 30th Anniversary set launch amid stock shortages
Geek Retreat Chelmsford, a UK collectibles store, issued a statement denying that TV personalities Stacey Solomon and Joe Swash received special treatment at the 16 September 2026 launch of the Pokémon 30th Anniversary set. Customers who queued reported the store sold out rapidly and left negative reviews; the store said demand exceeded its stock and that per-person purchase limits applied to everyone.
Sources (1)
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Extracted facts (7)
- customer_claimrumour
A fan account claimed the celebrities bought most of the stock, leaving about 10 items for 200+ waiting customers
“"They parked right outside, skipped the queue and bought most of the stock, leaving about 10 items for the 200+ people still waiting"”source
- customer_claimrumour
A reviewer stated the store ordered 25 Elite Trainer Boxes
“store ordered 25 ETBs”source
- demand_contextreported
Queues and "ghost chairs" were reported outside stores in the U.K., France, and the U.S. ahead of the set going on sale
“we reported on the long queues and the phenomenon of "ghost chairs" outside stores in the U.K., France, and the U.S., as some fans waited in line for days”source
- launch_eventreported
Thousands of stores held special openings to sell the Pokémon 30th Anniversary set
“was one of the thousands of stores to hold a special opening yesterday, in order to sell the latest set of highly sought after Pokémon cards”source
- production_figurereported
10 billion Pokémon cards printed last year
“despite a staggering 10 billion cards printed last year alone”source
- purchase_limitconfirmed
One of each product per person
“they were subject to exactly the same one of each product per-person limits as everyone else”source
- store_statementconfirmed
Store said it lacked stock to meet demand and denied giving celebrities early entry or extra stock
“"we were never going to have enough stock to meet the demand" ... "They were not allowed in early, they were not given extra stock, and they were subject to exactly the same one of each product per-person limits as everyone else."”source
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UK retailer denies favouring celebrities during Pokémon 30th Anniversary set launch amid stock shortages
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